As a social media addict, running accounts for businesses in Ibiza, I spend more time in the virtual world than most. Living in Ibiza also puts me at a rather long commute for many events I would like to attend. If like me, life got in the way and you were unable to make it to the first ever Vogue Festival, this is no reason that you should miss out. With talks from everyone from Dolce and Gabbana and Tom Ford to Nigella Lawson you can pick up all the juiciest bits online and for the savvy shopper the must-have purchases are just a click away. Combining social networking updates (#VogueFest), cool snaps from Instagram, live blogging and Vogue TV; you can live the virtual dream instead.
Kicking off the festivities was Burberry darling, Christopher Bailey. As a fellow Yorkshire-born, creator of lust worthy clothing and not to mention his penchant for social media; my desire to keep refreshing the browser put me at severe risk of F5 induced RSI. With social media and fashion vying for attention in my heart, Bailey is winning the race to my affections. His efforts at London Fashion Week showcased how adept he is at promoting fashion to the online community. He offered embeddable Facebook videos for streaming live shows, made a limited sale of his collection available online and previewed key looks on Twitter (AKA the #tweetwalk). What next season will bring, I only dare to dream.